For an author, the importance of having a following on social media is pounded into your psyche. From conferences, to webinars, to "How To's" on various blogs, we are told that in order to sell books, or have an agent even look at you, you must have a large pool of followers that you interact with daily. But what now?
Next you have to market your book to strangers. Your Facebook friends are not going to buy your book (unless you say Pleeeeeaaase). They will tell you how pretty the cover is and give you as many thumbs-up that you need to feel good about it, but most will not buy it from Facebook.
That's were advertising comes in. Facebook encourages self-employed business owners, and let's face it, we authors are business owners, to create ads to sell their books. Our books are our products and Facebook promises to get it in front of thousands of people.
I have struggled with this ad thing on Facebook. All I ever do is spend money but I never make money this way. One of my ads reached five-thousand strangers with only one interaction. Let me ask you, do you click on ads as they roll by?
Anyway, I'm researching this to do it better next time and discovered, via a Facebook group post, (another reason to be on Facebook, you learn what others know.) a man named David Gaughran. He has a free, yes FREEEEEEE, series on marketing that is promising. I just started it so we'll see how it goes. Right now I've seen his first three videos and I am halfway through is book, LET’S GET DIGITAL -How To Self-Publish And Why You Should. So far, it has been very helpful. He has a few videos on creating Facebook ads that I plan to watch. Thanks David!
So while I do this, that is keep up my Facebook platform and I do that, create ads, I share where I find my knowledge so you don't have to do it wrong the way I did.
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